7 Google Ads Hacks That’ll Make Your Campaigns Scale Profitably
Google Ads are still one of the best platforms that you can use to grow your business. Primarily because it lets you reach the right people when they're looking for whatever it is that you're selling. When they're actively searching for keywords related to your content, your product, your services, you can be right then and there. But, a lot of people find it difficult to make their campaign scale and become profitable. So what should you do? Today I'm going to walk you through seven AdWords hacks that'll make your campaign scale profitably.
PLAYLIST - IMPROVING YOUR GOOGLE ADS CAMPAIGNS FOR MAXIMUM PROFITABILITY:
____________________________________________
5 Tips For Increasing Your Google Adwords Quality Score | Save Money on Your PPC Ads: https://youtu.be/fy28vfE2V0c
5 Ways to Make Google AdWords More Profitable (Improve Your CTR!): https://youtu.be/LwMmJR08FS4
____________________________________________
That way, as we release more content like this, you'll get notified. So the first thing I want you to do is create in-depth remarketing audiences. Did you know that the click-through rate for remarketing is roughly ten times higher than traditional advertising and CPCs cost are roughly two to a hundred X less? That's a huge difference. Not only is remarketing aspect super important, but adding detailed targeting to remarketing efforts makes it all better in terms of spend and conversions, AKA, you'll get a better bang for the buck. So set up campaigns for people who have already been to your site more than one time. When you do that, that means that audience is already interested in your products or services. So when you target them, they already got to know you. They're much more likely to convert.
The next thing I want you to do is focus your efforts on longtail keywords. When it comes to generalized keywords, they're very competitive because everyday marketers want to go after them just because they have a high search volume. But they don't always drive the highest quality of traffic.
Start off by going more specific and going after longtail phrases because you tend to generate more sales from that, and in many cases, those keywords have a lower cost per click even though they can make you more money.
The next ting, you shouldn't be afraid of using exclusions. Exclusions are a great way to find hyper-focused audience that's more likely to convert and give you a bigger bang for the buck. So let's say your audience doesn't fall into a category with people of high income. You can exclude people with higher income. It really is that simple. There are a lot of different targeting elements with Google Ads and also Facebook Ads.
The next thing I want you to do is test different locations. Create audiences based on a location is one of the easiest ways to create a segment. I can't even tell you how many people just use the default settings, but this is a big mistake. Now, there are three ways that you can target location in an ad campaign.
One, you can go after a location-based keyword. Two, you can geotarget to a radius on your ad segment, or three, you can do both.
You want to try a mixture of all of them to see if you can generate the most sales. And when you do that, you'll weed out a lot of people that were never a right customer for you in the first place.
Next, I want you to add extensions to your ad. Adding extensions is one of the most sure-fire ways to get more clicks because they take up more real estate and the serves. There are many different ways that you can add extension to your site. You can add more information about specific pages on your site or you can list things like products, prices, sales, phone numbers, the list goes on and on. According to Google themselves, adding extensions can increase click-throughs by roughly 10-15%.
Next, I want you to implement UTM tracking. Tracking campaigns and their performance is incredibly essential to running an ad campaign strategy. Look, if you're not tracking the performance how do you know what's working and what's not? Using UTM codes is a great, easy way to keep track of what's doing well and what's not.
You can easily track the performance of any of your campaigns in Google Analytics. You don't even need to be a developer for this.
Next, I want you to start running ads on your competitor keywords. This is one of the most simplest and practical ways that you can see a really good ROI.
Using tools like Ubersuggests, you can see all the keywords your competitors are ranking for and are getting traffic for.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/S-hn2ThmQEw
#GoogleAds #PPC #DigitalMarketing
Видео 7 Google Ads Hacks That’ll Make Your Campaigns Scale Profitably канала Neil Patel
PLAYLIST - IMPROVING YOUR GOOGLE ADS CAMPAIGNS FOR MAXIMUM PROFITABILITY:
____________________________________________
5 Tips For Increasing Your Google Adwords Quality Score | Save Money on Your PPC Ads: https://youtu.be/fy28vfE2V0c
5 Ways to Make Google AdWords More Profitable (Improve Your CTR!): https://youtu.be/LwMmJR08FS4
____________________________________________
That way, as we release more content like this, you'll get notified. So the first thing I want you to do is create in-depth remarketing audiences. Did you know that the click-through rate for remarketing is roughly ten times higher than traditional advertising and CPCs cost are roughly two to a hundred X less? That's a huge difference. Not only is remarketing aspect super important, but adding detailed targeting to remarketing efforts makes it all better in terms of spend and conversions, AKA, you'll get a better bang for the buck. So set up campaigns for people who have already been to your site more than one time. When you do that, that means that audience is already interested in your products or services. So when you target them, they already got to know you. They're much more likely to convert.
The next thing I want you to do is focus your efforts on longtail keywords. When it comes to generalized keywords, they're very competitive because everyday marketers want to go after them just because they have a high search volume. But they don't always drive the highest quality of traffic.
Start off by going more specific and going after longtail phrases because you tend to generate more sales from that, and in many cases, those keywords have a lower cost per click even though they can make you more money.
The next ting, you shouldn't be afraid of using exclusions. Exclusions are a great way to find hyper-focused audience that's more likely to convert and give you a bigger bang for the buck. So let's say your audience doesn't fall into a category with people of high income. You can exclude people with higher income. It really is that simple. There are a lot of different targeting elements with Google Ads and also Facebook Ads.
The next thing I want you to do is test different locations. Create audiences based on a location is one of the easiest ways to create a segment. I can't even tell you how many people just use the default settings, but this is a big mistake. Now, there are three ways that you can target location in an ad campaign.
One, you can go after a location-based keyword. Two, you can geotarget to a radius on your ad segment, or three, you can do both.
You want to try a mixture of all of them to see if you can generate the most sales. And when you do that, you'll weed out a lot of people that were never a right customer for you in the first place.
Next, I want you to add extensions to your ad. Adding extensions is one of the most sure-fire ways to get more clicks because they take up more real estate and the serves. There are many different ways that you can add extension to your site. You can add more information about specific pages on your site or you can list things like products, prices, sales, phone numbers, the list goes on and on. According to Google themselves, adding extensions can increase click-throughs by roughly 10-15%.
Next, I want you to implement UTM tracking. Tracking campaigns and their performance is incredibly essential to running an ad campaign strategy. Look, if you're not tracking the performance how do you know what's working and what's not? Using UTM codes is a great, easy way to keep track of what's doing well and what's not.
You can easily track the performance of any of your campaigns in Google Analytics. You don't even need to be a developer for this.
Next, I want you to start running ads on your competitor keywords. This is one of the most simplest and practical ways that you can see a really good ROI.
Using tools like Ubersuggests, you can see all the keywords your competitors are ranking for and are getting traffic for.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/S-hn2ThmQEw
#GoogleAds #PPC #DigitalMarketing
Видео 7 Google Ads Hacks That’ll Make Your Campaigns Scale Profitably канала Neil Patel
Показать
Комментарии отсутствуют
Информация о видео
Другие видео канала
Google Ad Optimization Made Easy: 7 Priceless Tips to Save BIG 💰The Fastest Ways to Bring Traffic to a New WebsiteHow to Create a Digital Product That Generates (AT LEAST) $100,000 Per Month7 Common Google AdWords Mistakes to AvoidHow I get Consistent Profitable Sales every day with Google Ads in 2020 | Shopify DropshippingDON’T Use Paid Ads My #1 Organic Marketing Strategy | Neil PatelHow Long Does SEO Take to Work For a New Website?5 Tips For Increasing Your Google Adwords Quality Score | Save Money on Your PPC AdsHow to Rank Smaller Websites on Google in 2020 - FAST Method for Non-TechiesGoogle Ads Search Campaign Tutorial - How to Create Successful Search CampaignsGoogle Ads Course | Introduction to Google Ads | (Part-1)10 Google Ads Optimization Tips and Best Practices for Search Campaigns 2020Google Ads (AdWords) Tutorial 2020 [Step-by-Step]Google Ads for eCommerce & Shopify Dropshipping In 2019 [FULL TUTORIAL] | Shopping Ads + Text AdsHow to prevent competitors from clicking on your Google Ads and STOP Click Fraud FastGoogle Ads Tutorial | How To Get First Ad Position In Google Search With The Lowest CPCAvoid Google Ads – Don’t Use Google Ads Until You Watch This (How Google Ads Work)How To Turn $50 In $500 With Google Ads Everyday | Affiliate Marketing StrategyAffiliate Marketing Tutorial For Beginners 2021 (Step by Step)