Google Tag Manager vs GTAG. Which one to choose? How are they different?

When you want to install Google Analytics 4, you will see two options: via Google Tag Manager or via Global Site Tag (gtag.js). Which one to choose?

In this video, I will explain everything you need to know.

In a nutshell, I always recommend choosing Google Tag Manager because it’s a powerful and flexible tool. With gtag.js, you will need to either edit the website’s code by yourself or constantly ask a developer to implement new changes.
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✭ Google Tag Manager tutorial for Beginners
https://www.analyticsmania.com/post/google-tag-manager-tutorial-for-beginners/?utm_medium=video&utm_source=youtube.com&utm_campaign=am%20yt%20-%20gtm%20vs%20gtag%202022

✭ Tutorial: how to install Google Analytics 4
https://www.youtube.com/watch?v=oxkawKfekKw
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Видео Google Tag Manager vs GTAG. Which one to choose? How are they different? канала Analytics Mania - Google Analytics & Tag Manager