FREE SEO Tool to Calculate Freshness Distance

March 2025 UPDATE:
I made a new and much better tool: https://freshnessdistancecalculator.com/

Have you ever heard of the term freshness distance? Do you know how to calculate it?

In this video, Darren explains the concept of freshness distance and provides you with a free tool to calculate it automatically.
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You can find the Freshness Distance Calculator here:
http://sprk.it/fdc
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Transcript:

Hey! Have you heard of the concept of freshness distance? I came across this post from Ross Hudgens and I thought it was really smart.

0:05 What is freshness distance?

The concept here is that you can identify how often you need to update your pages, based on the dates of the pages in the search results for the term you want to rank for.

For example, for the term “How to install a water filter,” I can scroll through and I can see the dates on these posts: one was published on June 30th, 2022; some of them are from 2019, 2018… Some of these go back as far as 2009.

If I'm trying to rank for this term, this tells me what the competitive landscape is like. How fresh does a page need to be to rank for this?

Ross recommends updating your content at least once a year, and I think that makes great sense. But other terms need to be updated more frequently. For example, for the term “Best iPhone cases 2022,” all results are relatively new, so you’d need to update your content on the topic every 3-4 months in order to show up in search.

0:56 How to calculate freshness distance?

Therefore, to determine the freshness distance, you just have to scroll through the results, look at allllllll the different dates and try to figure out what the earliest and latest dates are, and then calculate the difference.

1:07 How does the spreadsheet work?

I realized I could just make a Google sheet script that would do that, so I did. Here it is: my freshness distance calculator.

It works exactly like I explained: It pulls in the search results and calculates the difference between the oldest and newest post, in months.

These are all the different pages it pulled and you can see this one here from way back in 2009. So this is where we get a freshness distance score of 158. But if I put in another phrase like "best iPhone cases 2022," you'll see you get a freshness distance of 4. So if this is the term that I'm trying to rank my page for, I want to keep that page updated much more frequently, maybe 3-4 times a year. Keep that page updated so that it still has ability to compete in the search results with all these other pages.

This tool is FREE. It is yours, you can have it. I encourage you to check it out and you can get it at this URL right here: sprk.it/fdc. That stands for Freshness Distance Calculator. I hope you like it and I hope you find it valuable.

Видео FREE SEO Tool to Calculate Freshness Distance канала Whitespark