Katharina Lou and the new rules of retail | ABC NEWS

Katharina Mildren started her fashion label, Katharina Lou, at her kitchen table not long after finishing university.
A few years on, the business is growing at 50 per cent a year, employs half a dozen full-time staff, and has built a customer base that extends well beyond Australia.

00:00 - Introduction
01:31 - How Katharina Mildren got started in the fashion industry
03:09 - How did Katharina get her first organis customer?
05:12 - What do you learn in a fashion degree?
07:07 - How did Katharina Mildren find factories to manufacture clothes
10:00 - How Katharina manages cash flows
12:43 - How Katharina Lou markets its brand
14:46 - What is Katharina Lou's annual revenue and growth rate?
16:10 - Katharina Lou dipping its toe in bricks and mortar stores
19:15 - Why Katharina Mildren isn't tickled by wholesale
20:33 - Shipping and exchange policies
23:58 - Katharina Lou's overseas markets
26:30 - The long-term plan for Katharina Lou
This is partly a classic founder story — how to start a business, manage cash flow, deal with stock, and grow without losing control.
But it is also a story about how a new generation of founders is rewriting the rules of retail: building brands through influencers, social media, scarcity, pop-ups, and direct relationships with customers rather than relying on permanent shopfronts.
Alan Kohler speaks to Katharina about how the brand grew from a kitchen-table idea into a fast-moving fashion business, what it takes to scale in a crowded market, and why modern retail is as much about identity, community, and online momentum as it is about the clothes themselves.
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