Imma and different AI models are taking over the fashion runway

Nike, Ikea, Amazon & Calvin Klein- using Imma, an AI model to promote their brands.

"Imma" is a virtual model with 392,000 followers, and as more industries have become tech-forward, the fashion industry is also turning into a more high-tech space.

"It is so hard to organize a photoshoot day, and get the best model for your brand, dressing them and changing them," Goni Grupper, co-founder of StyleTech, told i24NEWS.

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Видео Imma and different AI models are taking over the fashion runway канала i24NEWS English