The Lean Approach: Customer Acquisition and Archetypes
Once you think you’ve achieved product/market fit, you need to acquire customers, creating demand through marketing. Steve Blank argues the importance of creating a customer archetype to help you figure out where to find them. This video covers the acquisition process, and helps you understand concepts such as the lifetime value of a customer. Learn how to avoid mistakes in customer acquisition.
THIS VIDEO CAN HELP ANSWER:
How do you acquire customers?
What’s an archetype and how do you create it?
How do you match an archetype to an acquisition strategy?
ABOUT THE KAUFFMAN FOUNDERS SCHOOL
Visit the website: [http://bit.ly/1EW2br7]
The Kauffman Founders School presents a powerful curriculum for entrepreneurs who wish to learn anywhere, anytime. The online education platform features experts presenting lectures in series modules designed to give Founders a rich learning experience, while also engaging them in lessons that will make a difference in their business today, tomorrow, and in the future.
The Kauffman Founders School series modules include Powerful Presentations, Intellectual Property, Founder's Dilemmas, Entrepreneurial Selling, Entrepreneurial Marketing, Surviving the Entrepreneurial Life, Startups, and much more.
© Ewing Marion Kauffman Foundation.
Видео The Lean Approach: Customer Acquisition and Archetypes канала Kauffman FoundersSchool
THIS VIDEO CAN HELP ANSWER:
How do you acquire customers?
What’s an archetype and how do you create it?
How do you match an archetype to an acquisition strategy?
ABOUT THE KAUFFMAN FOUNDERS SCHOOL
Visit the website: [http://bit.ly/1EW2br7]
The Kauffman Founders School presents a powerful curriculum for entrepreneurs who wish to learn anywhere, anytime. The online education platform features experts presenting lectures in series modules designed to give Founders a rich learning experience, while also engaging them in lessons that will make a difference in their business today, tomorrow, and in the future.
The Kauffman Founders School series modules include Powerful Presentations, Intellectual Property, Founder's Dilemmas, Entrepreneurial Selling, Entrepreneurial Marketing, Surviving the Entrepreneurial Life, Startups, and much more.
© Ewing Marion Kauffman Foundation.
Видео The Lean Approach: Customer Acquisition and Archetypes канала Kauffman FoundersSchool
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