You've spent 80 cents of your dollar on the headline. #copywriting #marketing #shorts

The legendary ad man David Ogilvy said it best. Your headline is the single most important component of any piece of copy you will ever write. It's the ad for your ad. If your headline fails, your entire message fails. This clip explains why you must stop treating the headline as an afterthought and start engineering it with proven formulas. This is a sample from the full, unabridged audiobook of "From Zero to Words That Sell."

▶ GET THE EBOOK & PRINT COPY ON AMAZON:
https://amzn.to/430KOc8

▶ LISTEN TO THE FULL, UNABRIDGED AUDIOBOOK FREE ON OUR CHANNEL:
https://youtu.be/uXfhw8mj7Vs

The amateur relies on inspiration. The architect uses a system.

---
-- DEEP DIVE: KEY CONCEPTS IN THE FULL AUDIOBOOK --
This full audiobook is a complete course in direct response copywriting. You will master: The "Salesperson in Print" mindset; the psychology of persuasion and buying on emotion; the "One Reader, One Goal" mandate for laser-like focus; the AIDA and PAS formulas for structuring your arguments; the art of crafting irresistible offers; how to write headlines that are impossible to ignore; the difference between features and benefits; and a blueprint for building a "no-client" portfolio to launch your freelance career.

---
This clip is part of The 'From Zero to...' Series by Ron Gardinski. Discover the entire library on our Amazon Series Page:
➡️ https://amzn.to/4nrdwLL

#copywriting #marketing #headlines #shorts #advertising #writingtips #digitalmarketing #contentcreation

Видео You've spent 80 cents of your dollar on the headline. #copywriting #marketing #shorts канала The 'From Zero to...' Series