How Popsugar’s Play/Ground exhibits the publisher event model in 2023
If Complex Networks’ ComplexCon has been the paragon of a publisher event, Popsugar’s Play/Ground offers an alternative, more replicable model, especially as companies like Popsugar parent Vox Media ramp up their experiential businesses to span more than 100 in-person events this year.
This year, Popsugar pared down its health- and wellness-centric event from a two-day, 15,000-person festival to a one-day, 600-attendee affair that it hosted on June 2 in Los Angeles, as documented in this video produced by Digiday senior media editor Tim Peterson.
“We decided that the experience in person was better, smaller and more intimate and people just had a better experience here so they could really have conversations and engage with each other, engage with our vendors,” said Tara Reilly, vp of experiential and partnerships at Vox Media.
The event’s attendee count may have been smaller, but its list of activities was packed, from beauty treatments and B12 shots to fitness classes and on-stage sessions.
“I did the sculpt class. I got a B12 vitamin shot. I’ve had food. I got a little eye makeup done. So I’ve just been taking it all in,” said one attendee.
VISIT us: http://www.digiday.com
LIKE us on FACEBOOK: https://www.facebook.com/digiday
FOLLOW us on TWITTER: https://twitter.com/Digiday
FOLLOW our INSTAGRAM: https://instagram.com/digiday/
Видео How Popsugar’s Play/Ground exhibits the publisher event model in 2023 канала Digiday
This year, Popsugar pared down its health- and wellness-centric event from a two-day, 15,000-person festival to a one-day, 600-attendee affair that it hosted on June 2 in Los Angeles, as documented in this video produced by Digiday senior media editor Tim Peterson.
“We decided that the experience in person was better, smaller and more intimate and people just had a better experience here so they could really have conversations and engage with each other, engage with our vendors,” said Tara Reilly, vp of experiential and partnerships at Vox Media.
The event’s attendee count may have been smaller, but its list of activities was packed, from beauty treatments and B12 shots to fitness classes and on-stage sessions.
“I did the sculpt class. I got a B12 vitamin shot. I’ve had food. I got a little eye makeup done. So I’ve just been taking it all in,” said one attendee.
VISIT us: http://www.digiday.com
LIKE us on FACEBOOK: https://www.facebook.com/digiday
FOLLOW us on TWITTER: https://twitter.com/Digiday
FOLLOW our INSTAGRAM: https://instagram.com/digiday/
Видео How Popsugar’s Play/Ground exhibits the publisher event model in 2023 канала Digiday
Показать
Комментарии отсутствуют
Информация о видео
Другие видео канала
Going native: The newsfeed integration l DigidayDigiday Retail Summit Day 1WTF is prompt engineering?Digiday Content Marketing Awards Shortlist Announcement TeaserThe state of retail now l DigidayPublishers speak out on the state of the media business at the Digiday Publishing SummitPardon The Interruption l DigidayWhiteboard Wednesday: 'What a Super Bowl Ad Can Buy You'How the BBC World Service operates across platforms l DigidayWTF is the Justice Department’s ad tech antitrust case against Google?: Part 5Dialog with BrightRoll l DigidayThe 2020 Digiday Media Awards Europe Virtual Winners AnnouncementThe pros and cons of publishing directly to platforms l Digiday2019 Digiday Video Awards Finalist AnnouncementDoes Gary Vaynerchuk really know his competition? l DigidayWhiteboard Wednesday: 'Grading Digiday's 2018 Predictions'Blue Team l DigidaySnapchat homework, adblockalypse and viewability on Facebook l DigidayWhy TV advertising’s upfront model won’t fade awayBorn Online Followed by a Physical Presence l DigidayHow standards can solve data clean rooms’ interoperability issue