CBA Customer Engagement and Combating Fraud with H2O ai

CBA is working with H2O.ai to build a customer engagement engine.

Andrew McMullan, Chief Data & Analytics Officer at CBA says:

"So we went from having a few thousand models running over 157 billion data points in real time. And every engagement that we have with you, we know who you are, we're doing the right things, the service experience is great, it's all real time across all our channels, all the different relationships that you might have with us.

We've gone from thousands of models to multiple, multiple thousands on trillions of data points working with H2O. ai to be able to improve both our experience. But you mentioned fraud, and fraud and scams over the last 12 months, we've reduced fraud losses by over 30% for our customers. We've reduced scam losses by over 70%."

Видео CBA Customer Engagement and Combating Fraud with H2O ai канала H2O.ai