The Baby Brand That Drove Sales with 60+ Podcasts (Not Just Ads)

In this episode of Minds of Ecommerce, we’re joined by Joe Carr, co-founder and president of Serenity Kids, the fastest-growing and fastest-selling baby food brand in the U.S.

Here’s a glimpse of what you’ll learn:

➡ How Joe and his wife appeared on 60+ podcasts to drive low-cost, evergreen acquisition
➡ Why podcast affiliate links still bring in sales years later
➡ What topics they always cover to build trust and convert listeners
➡ How they tested homepage vs. product page for better CRO
➡ Why customer research, not just founder intuition, shaped their biggest messaging wins

Need help scaling your store?

Visit https://splitbase.com/get-proposal for a free proposal.

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About Raphael & SplitBase
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Raphael Paulin-Daigle is the founder and CEO of SplitBase, and landing page and optimization agency for DTC e-commerce brands. SplitBase helps brands such as Dr Squatch, Wine Library, Hyperice, L'Oréal, ButcherBox - and many more - add millions to their bottom line through their optimization methodology.

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Stay Connected
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Conversion Optimization & Landing Pages for $10M+ DTC brands: http://splitbase.com

Find Raphael on Twitter: https://twitter.com/rpaulindaigle/

Видео The Baby Brand That Drove Sales with 60+ Podcasts (Not Just Ads) канала Raphael Paulin-Daigle | Ecommerce CRO