AI Visibility and the New HubSpot AEO Tool: What Marketers Need to Know

Search is changing, and most marketing strategies haven’t caught up yet.

Buyers are no longer relying only on search engines and websites to make decisions. Instead, they are asking AI tools like ChatGPT, Gemini, and Perplexity for direct answers, and getting a shortlist of recommended brands instantly.

This is where Answer Engine Optimisation (AEO) comes in.

In this video, we break down what AEO actually means for your marketing strategy, and why it is becoming critical for brand visibility in AI-generated answers.

You will learn:
• How AI tools decide which brands to recommend
• Why visibility now happens before the click
• What prompts, citations, and share of voice mean for your brand
• Why rankings alone are no longer enough
• How AEO fits into a modern marketing strategy

We also explore how tools like HubSpot’s AEO capabilities are making AI visibility measurable for the first time, helping brands understand where they appear, how they compare, and what to improve.

Our SEO specialist, Nicole Horne, tested this in beta, and the shift is already changing how we approach strategy and visibility.

If your brand is not showing up in AI answers, you are not part of the consideration set.

This video shows you how to change that.

Видео AI Visibility and the New HubSpot AEO Tool: What Marketers Need to Know канала Spitfire Inbound