How to setup google ads conversion tracking for shopify

Shopify CAPI was never built for performance marketing. It was built as an add-on.

And if you are relying on it to send data to Meta or Google, here is what you are silently missing.

Session stitching across visits. Identity resolution with external IDs. New vs repeat customer tracking. High AOV vs low AOV segmentation. First click and last click attribution for long sales cycles. Product level event tracking.

Without all of this, Meta and Google are optimising blind. They cannot tell who is likely to buy. They cannot distinguish your best customers from your worst. And for high value products with 3 to 4 week sales cycles, Meta is deleting inactive user data before those users ever convert.

This is exactly why we say Ditch Shopify CAPI. Not the platform. The Meta connection.

In this video Sariga, Shalini and Trisha walk through the complete setup to track conversions on Shopify without missing critical parameters, improve Event Match Quality, send advanced conversions like new and repeat customer purchases, and connect your data to both Meta and Google Ads.

00:00 — Why Shopify CAPI is not enough for scaling
01:27 — Real brand proof: what advanced conversion tracking unlocks
02:09 — Why standard events are not enough for Meta to optimise
03:00 — Session stitching and identity resolution explained
04:46 — Advanced conversions: new vs repeat customers and AOV segmentation
06:00 — Long sales cycle attribution and why first party data matters
07:16 — Setup walkthrough begins
08:33 — Connecting Shopify to CustomerLabs step by step
10:00 — Product page and thank you page setup
11:00 — Shopify webhook connection
12:00 — Connecting CustomerLabs to Google Ads
13:00 — Creating conversion goals in Google AdWords
14:00 — Verifying data in monitoring dashboard

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Видео How to setup google ads conversion tracking for shopify канала CustomerLabs 1P Data OPs