INDUSTRY ON PARADE GEORGE W. BORG CO. SCHAPER TOYS COOTIE POWDER METALLURGY 65514c

Industry on Parade was a short television program that aired in the U.S. from1950-1960. It was produced by the National Association of Manufacturers. The series demonstrated complicated industrial processes that transformed raw materials into finished products. Industry On Parade Wisconsin is one of those black and white, public service, industrial films, probably produced in the mid 1950’s. Narrators used were Bob Wilson, Peter Roberts, and Radcliffe Hall. It was produced by Arthur Lodge Production, Inc. In 1953, Arthur Lodge formed his company and began producing his educational films. He wrote and produced more than 500 episodes for Industry On Parade.

Wisconsin (0:18-0:21). George W. Borg, an inventor (0:23-0:51). Using a buffer to polish a car (0:57-1:03). George W. Borg Corporation (1:04-1:16). Knitting machines (1:17-1:40). Inspecting the materials (1:59-2:10). Putting a backing on it for stability (2:12-2:45). Used on paint rollers (2:47-3:00). Used as coat liners (3:02-3:10). Used to make stuffed toys (3:14-3:19). Used as faux fur coats for women (3:24-3:34). Wall Street (4:02-4:14). Pennsylvania (4:15-4:17). Steel mill scale, the flaky surface of hot rolled steel (4:21-5:08). Rotary kiln at work (5:10-5:42). Grinder (5:55-5:59). Powdered iron (6:00-6:15). Powder mixed with lubricant (6:17-6:48). New York (6:49-6:50). Elmira College founded in 1855 (6:54-7:18). Statistics class (8:01-8:09). The factory classroom (8:50-9:18). Making furnace filters (9:26-9:59). Minnesota (10:00-10:02). Game of flee explained (10:09-10:34). The creation of the plastic flee game called Cootie (10:37-11:04). Plastic molding machine (11:19-11:44). Assembly line for the Cootie game (11:45-12:03). Finished Cootie Game (12:05-12:13). Children playing Cootie (12:14-12:48).

The Game of Cootie is a children's roll-and-move tabletop game for two to four players. The object is to be the first to build a three-dimensional bug-like object called a "cootie" from a variety of plastic body parts. Created by William Schaper in 1948, the game was launched in 1949 and sold millions in its first years. In 1973, Cootie was acquired by Tyco Toys, and, in 1986, by Hasbro subsidiary Milton Bradley. The game was given a new look and continued to enjoy commercial success. Several companies published cootie games in the first half of the twentieth century but only Schaper's featured a free-standing, three-dimensional cootie. In 2003, Cootie was named to the Toy Industry Association's "Century of Toys List".

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