The Performative Corporate Wokeness of Missguided, Ben & Jerry's and Dove

I talk slow so Settings - Playback Speed - 1.5
Today I discuss what performative corporate wokeness is, how businesses benefit from it and how recently Missguided, Ben & Jerry's and Dove have used social justice causes as a marketing ploy to build a more "woke" brand image.

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timestamps:
00:00 - what is performative corporate wokeness?
02:24 - Missguided
08:28 - Dove
13:33 - Ben & Jerry's

Видео The Performative Corporate Wokeness of Missguided, Ben & Jerry's and Dove канала Kristen Leo