Subscription Strategies for Ecommerce Growth With Matt Holman [Ep.212]

For many eCommerce brands, getting the first sale is not the hardest part. Keeping customers coming back is.

In this episode of the Opportunity Podcast, Greg speaks with Matthew Holman, founder of D2C subscription agency Subscription Prescription, about how eCommerce brands can improve retention and increase recurring revenue by adding a subscription component to their business.

For founders looking to improve customer retention and grow recurring revenue, this episode is filled with practical insights and real-world examples.

Topics Discussed in this episode:
What makes a business a good fit for subscriptions  (06:16)
When subscriptions do not work for ecommerce brands  (09:30)
The weirdest subscription product Matt has ever seen (12:38)
What separates high retention offers from those that just churn (14:38)
Mistakes founders make when trying to grow subscription revenue (18:56)
Building offers that increase retention and LTV  (22:03)
How new businesses should test subscription offers (27:29)
Matt’s recommended testing framework for new subscription offers (32:42)
How to attract high-value consumers instead of discount shoppers (36:17)

Mentions: 
Empire Flippers Podcasts - https://empireflippers.com/podcasts/
Empire Flippers Marketplace - https://empireflippers.com/marketplace/
Create an Empire Flippers account - https://app.empireflippers.com/register/
Subscribe to our newsletter - https://info.empireflippers.com/twima-subscribe
Matt’s LinkedIn - https://www.linkedin.com/in/holman-matthew/
TheSubscriptionDoc.com - https://thesubscriptiondoc.com/

Видео Subscription Strategies for Ecommerce Growth With Matt Holman [Ep.212] канала Empire Flippers