Getting Found More & Driving More Visitors to Your Website with SEO

Learn the key factors in improving your visibility on the web, getting found more in search engines, & driving more visitors to your website. This class includes an introduction to search engine optimization (SEO).

Presenter: Erik Bunaes, President of Endorphin Digital Marketing
https://www.endorphindigital.com/

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This webinar is the second in the NYSBDC Business Learning Lab Fall '23 Featured Series on Digital Marketing. Other webinars in this series are as follows:

Monday 10/2/23 @ 12 PM ET
E-BUSINESS FOR SMALL & MID-SIZED BUSINESSES
Recording at https://youtu.be/KxQ_BVLUs8Y

Monday, 10/30/23 @ 12 PM ET
E-COMMERCE 101: SETTING-UP, MANAGING, & MARKETING ONLINE SHOPPING
Recording at https://youtu.be/RgVfRf3FVEs

Monday, 11/13/23 @ 12 PM ET
ONLINE LEAD GENERATION: DRIVE SALES BY LEADING PEOPLE TO YOUR DIGITAL DOOR
Recording at https://youtu.be/I0rkgOTeqi0

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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. Training collaboration does not constitute an expressed or implied endorsement of the presenter(s) and/or their organization(s) by the NYSBDC and SBA.

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0:00 Welcome
2:00 Erik Bunaes & Endorphin Digital Marketing
5:05 Today's Agenda
6:33 What is SEO
8:10 SEO: It's Up to the Machines
11:09 SEO: Four (4) Buckets
14:09 What are Keywords?
15:58 Different Types of Keywords
19:15 Why are Keywords Important
22:28 How to Select Keywords
25:32 Tools: SEMrush
27:35 How SEMrush Ranks Keyword Difficulty
28:54 SEMrush: Keyword Magic Tool
30:59 SEMrush: Keyword Manager
31:25 Google: Keyword Planner
33:34 Local SEO
38:57 Moz
40:15 Keyword Mapping Process
44:59 Implementing Keyword Headers
46:52 Implementing Keywords Example
47:47 Implementing Keywords in Page Content
49:55 Implementing Keywords: Wix
53:21 Keyword "Stuffing" & Potential Penalties
55:21 Search Engine Optimization Starter Guide (from Google)
55:40 Digital Marketing Resources
56:05 Q&A
1:25:53 Wrap Up

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