How To BUILD HYPE For Your NEW PRODUCT LAUNCH? Pre-Launch Marketing Strategies To Create Buzz

A new offer creates a world of excitement for both you and your customers. However, most brands and businesses release their new product without building any buzz around their future drop.

This podcast episode offers a few tips to make sure your product launch is a successful and profitable endeavor.

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When you're launching a new product, building hype around it before the release date is the best way to guarantee immediate sales. If you look at some of the most successful companies in the world, you'll see that they all do this. By the time the products hit the market, there are thousands, hundreds, hundreds of thousands of people waiting in line to buy them.

Take a look at the video game industry for example. They do it brilliantly by hosting events where they give teasers of new games that they're developing, and then on the release date, you get crowds of people waiting outside stores for a midnight release. And they see a huge influx of sales - immediately.

So your company is ready to launch a new product. This is a super exciting time for you and everybody else involved in this adventure. Depending on your industry and your brand, you probably spent months or potentially even years developing it. As you approach the final stages of your development, you're starting to get a little bit anxious, and I totally get that. You spent so much time effort and money on it that you want to make sure it's successful, but if your product isn't a hit it doesn't sell and that can be a crushing blow - both financially and psychologically for you and your brand.

What you need to realize is that your product may be outstanding, but if you don't hype the release properly, nobody is going to buy it or know about it. Sure, you may get the occasional sale from someone walking through your digital or physical store, but that's not enough to drastically increase your revenue. There's no reason to wait until your product launches to start promoting it. This way the introduction phase of your product life-cycle will have higher sales.

Let's dive into how you start building that hype. The first thing you need to do is figure out what market segment you're going to be targeting. If you own an athletic shop and you're creating a new protective cup for baseball (or football), it's not going to apply to most women. It's really important for brands to have a diverse line of products because not every single customer of yours is going to be interested in the new launch. It's a waste of time, money, and resources to market to everyone and anyone who walks through your doors. Instead, take advantage of the customer information you have, and email your list segmented in certain categories. Send out messages to the subscribers who fit the customer persona you're targeting.

Next up is testing your product, and if you have a new product, it's going to be needed to be tested constantly. It doesn't matter what type of industry you're in, testing early will improve your final performance. This is true for both physical and digital products. Testing early makes your life easier in the long run but also has promotional benefits.

If you can get your hands on the early marketing materials and also put it in front of the right people, you start to build hype. You're killing two birds with one stone because first, you get valuable feedback to ensure quality control, and second, you're getting the word out about the growth of that item.

Pro Tip: If you can get beta testers to start talking about their experience on social media, you start getting free promotion without putting in any effort. You should encourage your testers to do so.

The third way is to tease your audience. Sometimes the best way to build hype is to be mysterious and vague. Don't give away all of the information in the first promotional campaign. People are curious by nature. If you tell them everything they need to know right away, they don't have a reason to follow up or get more information. But if you use teasers or promos it will stimulate their curiosity. For example, let's say you're releasing something on a specific date: You could post a screenshot with just a date, maybe a name, something to pique interest.

Видео How To BUILD HYPE For Your NEW PRODUCT LAUNCH? Pre-Launch Marketing Strategies To Create Buzz канала Chase Curtis