How to Choose the Right Retail POS System | The Journey

It’s easy to underestimate the role that your retail POS system (point-of-sale) plays in the success of your business. Check out more The Journey content at https://bit.ly/GDTheJourney.

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0:40 Purchasing options
1:23 Speed and efficiency
2:23 Customer and employee usability
2:52 Inventory management integrations
3:52 CRM and marketing integrations
4:25 Cost is key

The reality is that there are many different types of POS software available, and your choice can have a major impact on guest experience. But there’s also a spectrum of viable options, each with their own pros and cons. These are some of the top qualities to consider:

Purchasing options
What payment methods are available? Will guests be able to provide payment in their preferred way?

Speed and efficiency
How long does it take for a customer to complete a transaction and how streamlined is that process? Will your guests walk away barely noticing the interaction or wondering why it took so long?

Customer and Employee usability
You need to choose a POS system that even your least tech-savvy guest will be able to navigate. Otherwise, you’ll experience more guest attrition.

Inventory management integrations
You should also consider how easy it is for your employees to use and troubleshoot the POS system. If it’s too hard to use, it could result in delays or frustrations for guests as well.

CRM and marketing integrations
Ideally, your system will integrate directly with your inventory management system, resulting in more data and better decisions.

Costs
Of course, you’ll also need to consider the cost of the system; some robust systems serve guests perfectly well, but might be outside your budget.

Choosing the “right” retail POS system is challenging even for experienced business owners, but with so much on the line — including both guest and employee experience — it’s not a decision you should rush.

Take your time testing various POS systems in live environments, gathering feedback from your customers and your team, and crunching the numbers to land on the right system for your business.

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