I Spent $50,000+ on Amazon Ads for Books - Here’s What I've Learned

I have spent a cumulative amount of $50k+ on Amazon Ads, most of with great ROI and here are some of my biggest learnings! Although not quite geared exclusively for the beginner, this video will have something for both beginners and more advanced folks.

If you do feel like some of this is a bit over your head, I’d suggest you check out this in-depth Amazon Ads tutorial: https://youtu.be/oe_qCR-OTsM

Get a Free Copy of Bestselling Book Marketing Checklist here: http://bookbeam.io/book-marketing-checklist/

TIMESTAMPS:
0:00 - Introduction
2:02 - An Overview of the Topics
3:00 - Prerequisites for Profitable Ads
5:00 - How to Determine Your Breakeven point
6:12 - ACOS and Why It’s Such an Important Metric
7:37 - How to Find Your Book’s Royalty
8:18 - Done-for-You Breakeven ACOS Table
8:46 - 3 Types of Ads by ROI
9:05 - The General Ad Strategy
12:03 - Avoid This Mistake
13:26 - A "Side Effect" That Amazon Ads Have & How You Can Use it (Advanced Strategy)
15:51 - A real example of a profitable ad
16:18 - A real example of a loss ad
17:38 - A real example of a breakeven ad
18:30 - Which Ad Targets Are the Best?
20:06 - Automatic Targeting
21:51 - Keyword Targeting
22:31 - Product Targeting
24:18 - Some Thoughts on Custom Texts in Ads
25:25 - The Bid+ Feature
27:08 - The Big Takeaways & Closing Thoughts

Видео I Spent $50,000+ on Amazon Ads for Books - Here’s What I've Learned канала BookBeam