The Characteristics Of Our Different Generations Explained

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What are some generational characteristics that impact how different age groups think, work, and spend? Businesses can benefit from having the generations explained and hearing the motivation behind people’s career choices and buying decisions.

Cam Marston is a keynote speaker offering valuable insight into the Baby Boomers, Gen Xers, Millennials and Gen Y. He blends his knowledge with humor and educates companies about generational bias and influence.

When it comes to understanding who works for you and who buys from you, learning about typical generational characteristics is key. If you’re a recruiter, you need to be able to attract ideal employees – whose ages may span decades. Similarly, if you’re in sales, you have to know how best to market to different age groups.

Here are some common qualities of the generations explained by Cam Marston:

- Boomers take great pride in a company’s background, longevity, and expertise. Gen Xers and Millennials put more emphasis on individuals and what they contribute.

- Generations X, Y, and Z are ego-driven because Boomers tended to boost their children’s self-esteem. Gen Xers and Millennials were taught how special and uniquely talented they are.

- The Gen X consumer is a skeptical, educated buyer. Gen Xers won’t take your word on something just because you’re an expert. They shy away from marketing that’s overly promotional or salesy.

In his presentations, Cam talks about how companies appeal to various generational characteristics. For example, Harley now offers a trike – a motorcycle with a third wheel – that lets Boomers continue to be rebels in their old age, but with added stability.

Having the different generations explained can really help your company succeed. If you want to get better at engaging people across age groups, connect with Cam: https://CamMarston.com/

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