100 years of Korean Beauty: the birth of modern Korean Beauty Standards (History of Korean Beauty 4)

Discover what happened in the past 100 years of Korean Beauty and the historical origin of many contemporary Korean Beauty Standards we still see today.

Every year, on August 15, Korea celebrates National Liberation Day. This day, which is known in Korean as 광복절 (Gwangbokjeol, literally "the day the light returned"), celebrates the liberation of Korea from 35 years of Japanese colonial rule in 1945.

To commemorate this important holiday, I wanted to show you what Korean Beauty looked like 100 years ago, back when Korea was under Japanese colonial rule.

In this new episode of my series on the history of Korean Beauty, we're going to explore how Korean Beauty (and Korean Beauty Standards) moved away from the ancient confucian values of simplicity and purity, to embrace new modern ideals, that later went on to shape contemporary Korean Beauty as we know it today.

The video is available with English, Italian and Korean subtitles:
🇬🇧 100 years of Korean Beauty: the birth of modern Korean Beauty Standards (History of Korean Beauty 4)
🇮🇹 [SUB ITA] Storia della cosmetica coreana l'origine storica dei canoni di bellezza coreani
🇰🇷 [한글자막] 오늘날 한국 미의 기준은 어디서 시작됐을까 한국인들이 브이라인에 환장할 수 밖에 없었던 숨은 이유

#koreanbeauty #koreanhistory #koreanculture

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▌ TIMESTAMPS

0:00 - The History of Korean Beauty series
1:10 - Korean Beauty Ideals from the Joseon period
3:57 - Korean Beauty under Japanese colonialism
4:43 - The first mass-produced Korean Beauty product: Pakgabun
5:05 - Western Beauty standards enter the Korean Beauty market
5:39 - The origin of the V-line ideal in Korean Beauty
6:53 - The Modern Girl (모던걸) phenomenon
8:20 - Korean Modern Girls: was it really a feminist movement?
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▌ DISCLAIMER

I translated all facts and contents in this video from original Korean sources, so I kindly ask you to credit my work if you’re planning to use any of the information included in the video.

▌ MUSIC:

아티스트 : Midorii(미도리)
앨범 : 名城線(메이조센) #1
곡명 : 市役所(shiyakusho) M07
Link : https://youtu.be/YMAm5KqUQIg

Видео 100 years of Korean Beauty: the birth of modern Korean Beauty Standards (History of Korean Beauty 4) канала Odile Monod - The Monodist