Five Lessons Small Business Owners Have Learned During COVID-19

Brandi Johnson, marketing coach at heybrandi.com, shares how small businesses are finding creative ways to adapt to the new normal and the lessons they’ve learned along the way. Brought to you by GoDaddy.

COVID-19 isn’t just a hurdle causing many small businesses to face hardships — it’s also a unique opportunity to reach untapped potential. With 43% of small business owners pivoting their business models during the pandemic, marketing coach Brandi Johnson is inspired to share creative stories of how many are paving their own way to stay afloat. From going online to connect with customers and expand their market reach to turning customers into partners through one-of-a-kind collaboration, there’s nothing more resilient than the entrepreneurial spirit of a small business owner. Brandi believes that in order for small businesses to remain optimistic about the future and reach pivotal success, they must be willing to embrace their vulnerability — to try and fail and try, try again.

References:

Experts say that online purchasing trends during COVID-19 may see permanent adoption: https://www.forbes.com/sites/johnkoetsier/2020/06/12/covid-19-accelerated-e-commerce-growth-4-to-6-years/#3d29a3e5600f

43% of small business owners have pivoted their business models.: https://www.forbes.com/sites/samanthatodd/2020/07/02/small-businesses-are-optimistic-about-the-future-even-as-they-continue-navigating-covid-19/#6ea46d221a4e
https://www.shrm.org/hr-today/trends-and-forecasting/research-and-surveys/pages/default.aspx

Small businesses that have successfully pivoted feel optimistic about the future: https://www.forbes.com/sites/samanthatodd/2020/07/02/small-businesses-are-optimistic-about-the-future-even-as-they-continue-navigating-covid-19/#11c4e8f51a4e

Resources for Small Businesses:
Venture Forward study: https://www.godaddy.com/ventureforward
Up-to-date info on COVID-19: https://www.cdc.gov
COVID-19 resources and grant information: https://www.covid19businesscenter.com

GoDaddy is not providing advice or endorsing the advice given. GoDaddy intends to provide this advice as a resource.

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