Bananas vs Milkshakes The Real Battle #strategy #customerinsights

The famous Clayton Christensen milkshake story explains why companies misunderstand customer behaviour.

Customers don’t just buy products.
They hire them to solve problems.

In this case, commuters hired milkshakes to make long drives easier.

The real competitors weren't milkshakes.
They were bananas, candy bars, and bagels.

This insight changed how companies approach product innovation and marketing strategy.

#JobsToBeDone #CustomerBehavior #MarketingStrategy #MarketResearch #digijanus

The 'Jobs to Be Done' (JTBD) concept helps us understand why customers choose certain products. By identifying the core problems customers are trying to solve, we can refine our marketing strategy and even redefine who our real competitors are. This approach is key for true innovation, leading to a better customer experience and more effective market research. This insight changes how companies approach product innovation.

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