Kevin Sanderson Reveals Where You're Wasting PPC Money Right Now

Amazon PPC strategy explained with real campaign examples, ACOS breakdown, bid adjustments, and keyword targeting tactics. This session covers dynamic bidding, placement adjustments, launch strategy, budget splits, organic ranking impact, and conversion rate optimization. Learn how to manage sponsored products, control ad spend, improve TACOS, and scale profitably on Amazon.

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Timestamps:
09:52 – Why Amazon PPC Still Controls Your Sales
12:27 – Budget Splits: Branded vs Non-Branded vs Product Targeting
20:01 – Dynamic Bidding: Down Only vs Fixed Bids
22:18 – Launch Strategy with Limited Budget and Long-Tail Keywords
25:52 – Sponsored Products vs Sponsored Brands and Display
28:15 – High Click-Through Rate but No Sales: What to Fix
31:50 – Impression Share and Placement Data Explained
33:40 – Ranking a New Product in Competitive Categories
39:52 – Bid Adjustments and Placement Optimization
43:01 – What Date Range to Use for PPC Decisions
49:48 – Hiring and Culture Fit for Amazon Teams
51:46 – Honeymoon Period Myth vs Algorithm Data
54:02 – Selling on Amazon Mexico and NARF
58:07 – Portfolio Structure and Naming Conventions
1:01:06 – Automating PPC vs Using Bulk Files
1:02:14 – Launch Spend Strategy and When to Pull Back
1:04:05 – External Traffic: TikTok and Instagram Ads
1:07:16 – Frequently Returned Item Warning Banner
1:09:40 – Raising Bids vs Increasing Budget
1:12:34 – Lowering ACOS Without Hurting Organic Rank
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Видео Kevin Sanderson Reveals Where You're Wasting PPC Money Right Now канала My Amazon Guy