Pulling Off a Great Launch with Stu McLaren

My guest today is Stu McLaren! Stu is an expert at marketing online products, producing successful launches, and building membership sites. He’s also the host of the Marketing Your Business podcast. A lot of what we do at Business Boutique comes from what we learned from Stu, which is why I’m so excited to introduce you to him.

Stu started his career as a motivational speaker on high school and college campuses. But it wasn’t long before he realized there was a cap to the potential growth of his business. Schools could only afford so much, and he could only speak so many times. He dove into information marketing believing that if he could learn how to sell his expertise, he could to scale his business beyond schools. It was on this journey that he began helping companies build membership sites. And it’s when he quickly realized how much he enjoyed the launch portion of these programs.

On today’s episode, Stu and I talk about:

Components of what makes a launch special
How to involve your audience in the lead-up process
The five phases of a successful launch
The difference between a testimonial and a customer story

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Ramsey Solutions YouTube Channels (Subscribe Now!)
• The Dave Ramsey Show (Highlights): https://www.youtube.com/c/TheDaveRamseyShow?sub_confirmation=1
• The Dave Ramsey Show (Live): https://www.youtube.com/thedaveramseyshowlive?sub_confirmation=1
• The Chris Hogan Show: https://www.youtube.com/user/ChrisHogan360?sub_confirmation=1
• The Rachel Cruze Show: https://www.youtube.com/user/RachelCruze?sub_confirmation=1
• The Ken Coleman Show: https://www.youtube.com/c/TheKenColemanShow?sub_confirmation=1
• Christy Wright: https://www.youtube.com/c/ChristyWright?sub_confirmation=1
• Anthony ONeal: https://www.youtube.com/user/aonealministries?sub_confirmation=1
• EntreLeadership: https://www.youtube.com/c/entreleadership?sub_confirmation=1

Видео Pulling Off a Great Launch with Stu McLaren канала The Christy Wright Show