How Moniepoint tripled conversion rates with Mixpanel insights

Moniepoint, the fastest-growing fintech in Africa, needed a tool to help its teams gain deeper insights into user behavior. Chief among those teams in need was the product team, which was focused on improving customer onboarding and overall platform experience.
VP of Channels Ope Adeyemi shares how Mixpanel has been a game-changer in understanding customer pain points, optimizing onboarding flows, and increasing conversion rates from 33% to nearly 80%. Over time, Mixpanel’s impact expanded across Moniepoint—from payments to loans to customer support—creating a ripple effect that empowered teams across the company to make data-driven decisions.

Видео How Moniepoint tripled conversion rates with Mixpanel insights канала Mixpanel