എങ്ങനെ Zomato ലാഭം ഉണ്ടാക്കി | How Zomato made profit after 13 years | Episode -2 | Success Stories

Remember those days when ordering food online meant Zomato throwing money around like confetti? Well, those days are over! Zomato, the Indian food delivery giant, just turned profitable for the first time ever. So, how did they pull off this magical feat? Let's break it down:

1. Two Main Ingredients:

Food Delivery: Zomato's core business, delivery, finally started simmering nicely. They did this by:
Getting smart with commissions: They charged restaurants a bit more for each order, meaning more money in their pockets.
Delivery fees: Customers started paying a small delivery fee, adding another sprinkle of profit.
More orders, more moolah: Zomato convinced people to order more often, thanks to things like their revamped loyalty program.
Cutting the Fat: Zomato also realized they were spending too much on other things, like their quick commerce venture Blinkit. So, they scaled it back, focusing on what they do best: food delivery.
2. The Secret Sauce:

Zomato Gold: This subscription service, where users pay a monthly fee for free deliveries and discounts, became a cash cow. More subscribers meant more predictable income.
Tech Savvy: Zomato invested heavily in technology to make their operations more efficient, saving money and delivering food faster.
Focus on Profit: Finally, Zomato stopped just focusing on growth at any cost. They shifted their mindset to profitability, making smarter decisions about where to invest their resources.
3. The Result:

Profit Party!: Zomato went from burning millions to actually making money! They even turned a small profit in their latest quarter, leaving everyone (investors, employees, and hungry customers) feeling happy and full.
So, there you have it! Zomato's recipe for success: a dash of smart pricing, a sprinkle of cost-cutting, and a generous helping of focus on their core business. Now, they can finally enjoy the fruits of their labour (and maybe even deliver some themselves!).

@zomato @zomatodeliverypartners
#zomato #deepindergoyal #podcast #youtube #thexcast #fooddelivery

0:00 - Intro
0:20 - Starting of Zomato founders: Deepinder Goyal & Pankaj Chaddah
2:55 - What problem did Zomato solve?
4:00 - Foodibay: the first name of Zomato
5:30 - The starting stage of Zomato
6:10 - Zomato got its first funding in 2011
7:10 - 15+ countries scaled (2012 to 2015)
9:00 - In 2015 started food delivery services
12:00 - What are the MTU (Monthly transacting users), AOV (Average order value), and GOV (Gross order value) of Zomato?
15:45 - How did Zomato Gold help in making revenue?
16:40 - Who are the power users of power users?
18:40 - The B2B business -Hyperpure. How it works for Zomato.
20:35 - Zomato is delivering alcohol.
21:15 - blink it - the game changer for Zomato
24:00 - After 13 years Zomato made a profit.
27:00 - Outro

Видео എങ്ങനെ Zomato ലാഭം ഉണ്ടാക്കി | How Zomato made profit after 13 years | Episode -2 | Success Stories канала The XCast