Which of My Competitor's Keywords Should (& Shouldn't) I Target? - Whiteboard Friday

You don't want to try to rank for every one of your competitors' keywords. Like most things with SEO, it's important to be strategic and intentional with your decisions. In today's Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target.

Blog Post: https://moz.com/blog/competitors-keywords-should-shouldnt-target

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