Mastering the Promotional Mix: Strategies Across the Product Lifecycle

Explore the essential components of the promotional mix and how companies adapt strategies across each stage of the product lifecycle.

From Netflix’s free trials to build market awareness to the subtle reminders in the maturity phase, discover how businesses optimize advertising, public relations, sales promotion, and more to maximize reach and customer loyalty.

Perfect for marketers and business students eager to understand how the right promotional combination can drive success at every stage.

#PromotionalMix #MarketingStrategy #ProductLifecycle #BusinessGrowth #SalesPromotion #BrandAwareness #Advertising #Marketing101 #CustomerEngagement #ProductManagement

I hope the video takes you beyond the definition & helps to make the learning process a little more tangible. Please subscribe & feel free to share.

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Video Content

0:00 – Introduction: Components of the Promotional Mix
0:17 – Advertising, PR, Sales Promotion, and Social Media Explained
0:37 – Selecting the Right Promotional Mix: Key Considerations
1:07 – Emphasis on Elements: Targeting and Strategy
1:46 – Product Lifecycle Stages: Introduction to Decline
2:10 – Pre-Introduction: Building Hype with Minimal Advertising
2:48 – Mid-Introduction: Heavy Ads and PR to Drive Trials
3:22 – Growth Phase: Building Brand Loyalty
3:48 – Maturity Stage: Focusing on Persuasive and Reminder Ads
4:36 – Decline Phase: Reducing Efforts and Preparing for New Products

Famous Quote: "Marketing is no longer about the stuff you make but the stories you tell." – Seth Godin

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School of Learning
Arnav Dutta
https://www.linkedin.com/in/arnav-dutta-a2020a44
https://www.youtube.com/@SchoolofLearning?sub_confirmation=1

Видео Mastering the Promotional Mix: Strategies Across the Product Lifecycle канала School of Learning