Before You Know It: The Unconscious Reasons We Do What We Do | John Bargh | Talks at Google

For more than 30 years, Dr. John Bargh has been doing research into the unconscious brain which has informed books like Blink and Thinking Fast and Slow.

In this talk, Dr. Bargh distills key findings from his research and the field in general. Here are just two insights of many that he dives into. How do feelings of safety relate to social attitudes? How does being warm or cold influence how one feels about other people?

He expands on these and more in his book “Before You Know It: The Unconscious Reasons We Do What We Do”.

Get the book here: https://goo.gl/pRuyJe

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