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High CPL on Google ads ? Here’s Why! #leadgeneration #realestateleads

Not Getting Quality Leads for Real Estate Business? Here’s Why!

Struggling to get high-quality real estate leads? Spending money on ads but not seeing the right results? In this video, we reveal why you're not getting quality real estate leads and how to fix your real estate marketing strategy.

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Why Is the Cost per Lead (CPL) High on Google Ads?
1-High Competition in Your Industry
Competitive niches like real estate, insurance, legal services, or finance have many advertisers bidding for the same keywords, which drives up CPC (cost-per-click) and CPL.
2-Broad or Irrelevant Keywords
Using generic or broad match keywords can attract unqualified clicks, resulting in low conversion rates and higher lead costs.
3-Poor Ad Relevance or Quality Score
Low Quality Score due to irrelevant ad copy or landing page experience can raise CPC. Google rewards relevant ads with lower costs.
4-Low-Converting Landing Pages
If the landing page isn’t optimized (slow, confusing, not mobile-friendly), even quality traffic may not convert, increasing CPL.
5-Inefficient Audience Targeting
Not narrowing down the audience based on intent, demographics, or behavior can lead to clicks from users who are unlikely to convert.
6-Lack of Conversion Tracking & Optimization
Without proper tracking and A/B testing, campaigns can’t be optimized effectively, wasting budget on underperforming ads.
7-Ad Scheduling and Device Mismanagement
Showing ads 24/7 or on all devices without analyzing performance can drain budget quickly with little return.

Видео High CPL on Google ads ? Here’s Why! #leadgeneration #realestateleads канала Digital Homeez
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