Why a Cigarette Company Started Selling Food 🤯 #shorts

ITC once earned most of its profits from cigarettes. But as smoking regulations became stricter and governments cracked down on tobacco, ITC realized it couldn't rely on cigarettes forever.
That's when the company started investing in food brands like Aashirvaad, Sunfeast, Bingo, and Yippee.
In this video, we break down the real reason why a cigarette company transformed itself into one of India's biggest FMCG giants.

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itc, itc business model, itc food business, why itc sells food, cigarette company selling food, itc cigarettes, aashirvaad atta, sunfeast biscuits, bingo chips, yippee noodles, itc strategy, business case study, indian business, fmcg business, branding strategy, marketing strategy, consumer psychology, indian brands, business facts, entrepreneurship, business with anshul, itc success story, business shorts, startup shorts

Видео Why a Cigarette Company Started Selling Food 🤯 #shorts канала Anshul Thakran