Root Access: Pricing for startups

Pricing your product right is critical for any startup. Macovei Vlad, a viewer, recently asked in the YouTube comment section:

What should be the factors determining the initial price of an app and if a correction is needed what should be the transition strategy to a lower or higher price point without upsetting current or future potential customers? Is ad supported the better way to go form the beginning?

Don Dodge, long-time investor and startup advocate, shares the pricing strategy he has seen work best for startups.

For more Root Access episodes about startups, see the playlist: http://www.youtube.com/playlist?list=PLOU2XLYxmsILjw2c4ImxWXvi4vPrLCjYv

Видео Root Access: Pricing for startups канала Google for Developers