My 12-Letter Alphabet | Lido | TEDxUniversityofRochester

Award-winning Norwegian artist and producer Lido talks about how he discovered his unique style of music--one that mixes gospel, electronic, pop, jazz, and more to create a sound like no other. A great artist adapts to the environment around them while embracing their own creative vision. Nothing truer can be said about Norwegian producer, singer, songwriter and recording artist Peder Losnegård, a.k.a Lido. The 26 year old multi-instrumentalist and virtuoso has fearlessly carved out his own creative stamp across multiple genres within the musical landscape. He has produced and remixed some of the most innovative music of the last decade with a long list of critically acclaimed chart-topping heavyweights including, Chance The Rapper, Mariah Carey, Jaden Smith, Banks, Ariana Grande, Bastille, Halsey and Disclosure. Entirely self-taught, Lido quickly became a piano prodigy while also excelling on the drums. He got to grips with production at the age of ten which allowed him to develop his own unique producing style. It’s a past that one can predict will inspire him to continue trailblazing the industry. The best part is, he's just getting started. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

Видео My 12-Letter Alphabet | Lido | TEDxUniversityofRochester канала TEDx Talks