Kombucha Beverage | Inside an Agency’s Packaging Design Process | Art Center

We’ve received plenty of requests for our rebranding process and in this video, we’ll be highlighting Aaron’s Art Center lecture where he shares high-level insight on our rebranding and repackaging process for Better Booch Kombucha.

Art Center Lecture Timestamps:
03:10 “People don’t buy products, they buy feelings”
05:26 Case Study: Better Booch Kombucha
08:03 Stage 1 – Research & Strategy
14:00 Stage 2 – Creative Discovery
15:32 Stage 3 – Presentation
21:02 “Where do new ideas come from?”

Better Booch Behance Portfolio: https://bit.ly/2vh82uh
The Dieline Feature: https://bit.ly/2TIOdu1

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Do Good Work is a creative platform by branding studio Farm Design that shares knowledge through experiences and life lessons to inspire growth. We exercise a growth mindset that allows us to understand that everything we do is part of a bigger journey. It is this mindset that allows us to create good work.

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Видео Kombucha Beverage | Inside an Agency’s Packaging Design Process | Art Center канала Do Good Work