[No Music] How to Advertise on the Radio - Pros and Cons (Part 2/5)

Learn how to advertise on the Radio in this Part 2 in a series of 5 videos!

0:00-2:57. Intro.
2:58-3:08. 3 Methods of Radio Advertising.
3:09-3:32. 1. "Produced Spot."
3:33-4:16. 2. "Live-Read."
4:17-4:43. 3. "On-Air Sponsorship."
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10 Price Affecting Factors:
5:33-6:32. 1. "Ad Production."
6:33-7:49. 2. "Station Rating."
7:50-8:54. 3. "Daypart."
8:55-9:54. 4. "Length."
9:55-11:34. 5. "Frequency vs Reach."
11:35-11:48. 6. "Days of the Week."
11:49-12:01. 7. "Competitions."
12:02-12:11. 8. "Frequency Discount."
12:12-12:55. 9. "Volume Discount."
12:56-14:04. 10. "Negotiation."
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Additional Costs:
14:21-15:15. 1. "Vanity URL."
15:16- 15:35. 2. "Call Tracking Number."
15:37-15:48. Other Forms of Advertising.
15:50-16:29. Cost Examples.
16:30-16:46. Digital Advertising.
16:47-17:03. Lead Time.
17:04-17:27. Remnant Space Advertising.
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Pros and Cons:
17:28-18:19. Future of Radio Advertising.
18:20-20:25. Radio Pros.
20:26-21:50. Radio Cons.

Sources:

https://www.nielsen.com/content/dam/corporate/us/en/docs/nielsen-audio/guide-to-understanding-and-using.pdf

http://radioadvertisingfacts.com/radio-advertising-glossary/

https://www.npr.org/2012/08/29/160265990/first-radio-commercial-hit-airwaves-90-years-ago

https://earlyradiohistory.us/sec020.htm

https://paleofuture.gizmodo.com/subscription-radio-of-the-1940s-was-the-scrambled-porn-1570328878

https://www.americanradiohistory.com/Archive-Radio-Broadcast/Radio-Broadcast-1928-05.pdf

https://www.otrcat.com/quiz-and-game-old-time-radio-shows

https://smallbusiness.chron.com/basics-radio-advertising-3545.html

https://smallbusiness.chron.com/advantages-amp-disadvantages-radio-advertising-40629.html

https://smallbusiness.chron.com/say-30second-radio-advertising-spot-10065.html

https://www.inc.com/guides/2010/09/how-to-buy-radio-advertising-on-a-budget.html

https://www.inc.com/articles/2001/04/22477.html

https://blog.leightonbroadcasting.com/blog/coupon-sampling-with-a-megaphone

https://businesstown.com/articles/the-secrets-to-effective-radio-advertising/

http://info.zimmercommunications.com/blog/what-makes-an-on-air-radio-giveaway-successful

https://www.voices.com/blog/create-radio-ad-campaign/

https://www.voices.com/blog/radio-ad-scriptwriting-considerations/

https://radioink.com/2016/04/10/pandora-consumers-are-not-listening-to-radio-ads/

https://blog.leightonbroadcasting.com/blog/radio-advertising-effectivness

https://www.radioadvertisingworld.com/advertising-rates-radio-tv-digital-remnant/

https://www.thebalancecareers.com/the-pros-and-cons-of-remnant-advertising-38456

http://www.insideradio.com/free/pew-research-releases-fact-sheet-on-audio-and-podcasting/article_9cee46dc-8fdc-11e8-ad34-db344f37afb4.html

https://radio-locator.com/
Find radio ad rate (approximate) by state:
http://www.gaebler.com/Radio-Ad-Rates.htm

Commercial examples:

http://www.radiomercuryawards.org/audiolibrary.cfm

http://www.aerials.co.uk/
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Видео [No Music] How to Advertise on the Radio - Pros and Cons (Part 2/5) канала Divinii - Restaurant Discovery Platform