Robert Cialdini Explains the 7 Principles of Influence (Why we say Yes)

In this clip from The IJK Podcast, Dr. Robert Cialdini—the world’s leading authority on persuasion—explains his 7 Principles of Influence and why they work so powerfully on human behavior.

From reciprocity and social proof to scarcity, authority, and unity, Cialdini breaks down the psychological mechanisms that shape decisions in marketing, leadership, business and everyday life.

If you want to understand why people say “yes”, this is one of the clearest explanations you’ll ever hear—straight from the source.

Watch the full episode for deeper insights into persuasion, ethics, and decision-making:
https://www.youtube.com/watch?v=DP46hJrjSKY

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Видео Robert Cialdini Explains the 7 Principles of Influence (Why we say Yes) канала The IJK Podcast