What is a Lead Generation Website? A PPC Agency Guide

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What Is A Lead Generation Website?

The purpose of a lead generation site is to take the visitor - cold or pre-warmed - and turn them into a hot lead. If a brochure site intends to provide reassurance, then a lead generation site demands attention, solves a problem and gives reassurance all at once.

Lead generation websites encourage visitors to make online enquiries. They often initiate contact by promising something small, like a whitepaper or a free telephone call. Once the company has the visitor’s contact details, they’re able to use their sales team to turn the lead into a customer.

Here are the 5 Top Elements of a lead generation website:

1. Calls to Action

2. Conversion Forms

3. Informative Content

4. A Clear Value Message

5. (Hidden) Analytics to Measure Leads and Click-Backs

How Does A Lead Generation Website Work?

The key to a successful lead generation website is lots of traffic. We want people to be able to find our website, give their details, and welcome contact from whatever client or clients we are advertising for.

As you know, there is more than one way to generate traffic. You can choose:

SEO
Organic Content
Paid Ads
A mixture of the three

Ideally, a strong mixture of the three would be the best way to generate traffic to your site. However, organic content can take months to see results, and SEO requires serious skill (plus a few months to get up and running).

Paid ads are a quick and (relatively) easy way to generate traffic for your lead generation website. If you want to be a serious game-player in the lead generation world, you and your client must be prepared to spend a bit of money.

Once you’ve got your paid ads driving traffic to your lead generation website, you can start segmenting your leads and distributing them to various clients.

Using Your Lead Generation Website To Segment and Distribute Leads

When the visitor reaches your lead generation website, you have several options. You could direct them to the usual form, as taking their details counts as “producing a lead”.

Or, you could take things one step further, and use a quiz to segment leads by quality and type.

Say, for example, your lead generation website is geared up towards car trade and car loans. Website Visitor A is a homeowner, has a car to trade and wants to buy a $50,000 car. They put answers corresponding with that into the quiz, and their custom is directed to Client 1, who wants that type of lead.

Website Visitor B is unemployed and wants to buy a secondhand banger. Their custom is directed to Client 2, who can make money from that type of customer.

Etc., etc. This kind of lead segmentation can go on for as many clients as you have in that vertical. Using the power and versatility of a lead generation website, you can monetise every lead that comes your way. Remember - every client wants something different, and it’s crucial you ask exactly what they’re looking for before you start generating leads for them.

Conclusion

So, to sum up: a lead generation website is similar to a landing page, but it can cater to multiple clients.

To create a highly-optimised lead generation website, you can use the same tips as you would for a landing page. I’ve got 5 of FlexxDigital’s Top Tips right here: http://ow.ly/Lj2O30opli9

A lead generation website will also help you to become the master of one vertical, rather than an average player in three or four.

Reputation can make or break a business, and if your PPC agency can garner respect, envy and admiration in one area, you’ll find yourself with more clients than you know what to do with.

As your agency grows, you’ll find yourself niche-ing down from doing everything and anything, to solving one problem better than your direct competition. Spending time and care on a lead generation website can help you on your way to becoming a money-making master in the field you do best.

►► FREE Case Study → http://ow.ly/JceI30opl1E
►►Subscribe to our channel → http://ow.ly/eGHr30opl2Z
►►Read the full article → http://ow.ly/cIzL30opl3M
►►Flexxable website → http://ow.ly/8wiM30opl5a
►►Scheldule a call with Dan→ http://ow.ly/19UF30ophPy
►►Get our book, "The Ultimate Guide To Lead Generation For B2C Business Owners" → http://ow.ly/h5SP30okbei

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