Strategic Customer Management

In today's business world, developing Strategic Customer Management (SCM) is more important than ever. Big customers are growing even bigger and becoming more sophisticated, meaning they are becoming more selective in choosing their suppliers. With SCM, businesses can create value in their key customer relationships and distribute that value through skillful negotiation. Don't miss out on this crucial capability – invest in SCM today!

Professor Javier Marcos invites you to this practical, hands-on three-day programme that will combine strategic thinking and actionable tools to help you and your teams make a difference with key customers.

Learn more: https://www.sseriga.edu/strategic-customer-management-creating-and-negotiating-value-key-customers

Видео Strategic Customer Management канала SSE Riga