Don't just state the problem. Pour salt in the wound. #copywriting #psychology #shorts

This clip explains the PAS formula (Problem, Agitate, Solve) and its most crucial, often-missed step: Agitation. It's built on the principle that people will do more to move away from a present pain than toward a future gain. Before you offer your solution, you must agitate the problem. This is a sample from the full, unabridged audiobook of "From Zero to Words That Sell."

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You're not just stating the problem; you're showing them you live in their world and understand their frustration.

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-- DEEP DIVE: KEY CONCEPTS IN THE FULL AUDIOBOOK --
This full audiobook is a complete course in direct response copywriting. You will master: The "Salesperson in Print" mindset; the psychology of persuasion and buying on emotion; the "One Reader, One Goal" mandate for laser-like focus; the AIDA and PAS formulas for structuring your arguments; the art of crafting irresistible offers; how to write headlines that are impossible to ignore; the difference between features and benefits; and a blueprint for building a "no-client" portfolio to launch your freelance career.

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This clip is part of The 'From Zero to...' Series by Ron Gardinski. Discover the entire library on our Amazon Series Page:
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#copywriting #psychology #marketing #shorts #sales #persuasion #painpoint #marketingtips

Видео Don't just state the problem. Pour salt in the wound. #copywriting #psychology #shorts канала The 'From Zero to...' Series