Understanding the Ballast RevOps Framework

In this video, I discuss the challenges our clients face in building and scaling their sales organizations and introduce a framework we call RevOps. This framework combines finance and accounting data with sales funnel metrics to improve decision-making in sales and marketing. I also share key metrics like Client Acquisition Cost (CAC) and Lifetime Value (LTV) that help assess the effectiveness of sales functions. I encourage you to consider how these metrics can apply to your own work and decision-making processes.

Видео Understanding the Ballast RevOps Framework канала Ballast Consulting