Onboarding that took 5x longer — and drove massive revenue lift

The AI onboarding took five times as long to complete. But activation shot up, and so did average revenue per user.

In this App Talk clip from Business of Apps London, Peggy Anne Salz interviews Daphne Tideman, Founder of Growth Waves, about a real onboarding experiment where slowing users down — through an AI chat — gave them the confidence to engage, make connections, and ultimately pay.

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Видео Onboarding that took 5x longer — and drove massive revenue lift канала Business of Apps