Digital PR deserves more than a 'link building' label.

Digital PR is misunderstood, a lot. People put it in the same category as outdated SEO tactics, or don't understand the real value because ROI can be hard to find and measure, as effects are often indirect, long-term and use a number of touchpoints.

That's why we have Bound, our proprietary tool that puts a commercial estimation against PR activity. Whilst it is an estimate, it proves the growth driver that PR can be.

#DigitalPR #seo #marketingmetrics #inhousetools

Видео Digital PR deserves more than a 'link building' label. канала Resting Pitch Face