Different Pricing methods (7 methods) / Different types of Pricing strategies / service marketing

Hello friends,
In this video, I had explained different pricing methods, which is also known as pricing strategies in detail with different corporate examples.

This topic is explained with considering service marketing examples too.

I had discussed following pricing methods.
You will found different corporate example in each and every strategy.

(A) Cost based pricing
1. Mark-up pricing is explained with the example of software
2. Target return pricing is explained with the example of fashion designing

(B) Competitor based pricing
1. Going rate pricing is explained with the example of babysitter
2. Competitive bidding is explained with the example of power plant, telecommunication services etc.

(C) Demand based pricing
1. Price skimming is explained with the example of play station 3
2. Penetrating pricing is explained with the example of Disney Plus Hot star
3. Value based pricing is explained with the example of Hotel Taj

Thanks for watching and commenting.

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You can refer my other videos of marketing management
1. Digital marketing strategies
https://youtu.be/7m3nXQbAi54

2. Consumer buying behaviour process
https://youtu.be/eIzvD-3no8o

3. Levels of market segmentation
https://youtu.be/dazKAbnryGc

4. Basis for segmenting consumer market
https://youtu.be/n_HT50CjQNE

5. Core marketing concepts
https://youtu.be/Tct4mB8VimE

6. Factors affecting choice of distribution channel
https://youtu.be/-oSI6UGYFPs

7. Promotion mix / Integrated marketing communications mix
https://youtu.be/nBNNSWrm19g

8. Product life cycle and it's strategies
https://youtu.be/wi04g9YuZzo

9. Developing effective communication (Eight Steps)
https://youtu.be/HbBGWkKeOGY

10. Marketing orientation / company orientation
https://youtu.be/vEIsQutL_Mc

TIMESTAMPS
0:00 Welcome to my channel Management By Dr. Mitul Dhimar
0:14 What is pricing?
0:38 Cost based pricing
0:59 Mark-up pricing
1:34 Target return pricing
2:55 Competitor based pricing
3:12 Going rate pricing
4:04 Competitive bidding
4:53 Demand based pricing
5:14 Price skimming
5:50 Penetrating pricing
6:34 Value based pricing

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Background music downloaded from YouTube audio library free music

#ManagementbyDrMitulDhimar

Видео Different Pricing methods (7 methods) / Different types of Pricing strategies / service marketing канала Management by Dr. Mitul Dhimar