Ultimate Guide to Direct To Consumer Marketing

The direct to consumer (DTC) model has been one of the biggest stories in business this century. But why? ———Get a Free Marketing Review ➡️
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Direct to consumer (DTC) brands have been crushing it these past free years. The DTC wave is led by brands like Gymshark and The Hut Group, both now valued at over $1 billion, and MVMT, which grew to become a $300 million brand just five years after its founding.

But just how are these companies generating so much revenue at this ridiculous pace? It all has to do with the DTC business model, which also requires a different approach to digital marketing.

Join us as our Head Ninja Tim breaks down what makes DTC companies unique and how brands that use this business model market themselves online.

We’re also introducing the Exposure Ninja Star Marketing System — a five-step framework that analyses successful marketing campaigns into five key elements:

➡️ Positioning
➡️ Presence
➡️ Process
➡️ People
➡️ Progression

It’s a system that’s also perfect for evaluating dynamic DTC marketing campaigns.

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⏲ Timestamps
00:00 — Introduction
01:28 — Why Direct to Consumer Marketing Is a Big Deal
05:43 — Star Marketing System
10:36 — Positioning (feat. Gymshark)
12:22 — Presence (feat. Smile Direct Club)
14:12 — Process (feat. Smile Direct Club and Lounge Underwear)
18:03 — People (feat. The Hut Group)
22:20 — Progression (feat. Myprotein)
26:05 — Actionable Direct to Consumer Tips

🔗 Links and Featured Sites
Soccer Supplement
https://www.soccersupplement.com/

Gymshark
https://uk.gymshark.com/

Smile Direct Club
https://smiledirectclub.co.uk/en-gb/

Lounge Underwear
https://loungeunderwear.com/

The Hut Group
https://www.thehut.com/

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https://www.youtube.com/watch?v=uQ_rAb2qTNQ

How The Hut Group Uses SEO to Turnover £1.1bn
https://www.youtube.com/watch?v=cP53msdmAYA&t=5s

How MVMT Went from a Watch Startup to Becoming a $300 Million Fashion Brand [Digital Marketing Deep-dive]
https://www.youtube.com/watch?v=MA5gQgFjB8U&feature=emb_title

How Boohoo’s Marketing Strategy Helped Generate £1.24B in Revenue
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Lessons Learnt From Peloton’s $360 Million Marketing Strategy
https://www.youtube.com/watch?v=x0yCG1w7Np4

How To Create Landing Pages That Convert at 43%
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How To Reach 100 Sales a Day on Your Website
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Unlocking Gymshark's £150 Million Marketing Strategy Success Story
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How These 3 Shopify Stores Are Making $10-100 Million
https://www.youtube.com/watch?v=25TV2T3flss

How The Hut Group Uses SEO to Turnover £1.1bn
https://www.youtube.com/watch?v=cP53msdmAYA

How To Reverse Engineer Your Competitor's SEO
https://www.youtube.com/watch?v=QF8NyzPNs30

How To Write Compelling Website Copy That Converts
https://www.youtube.com/watch?v=5aGXDx8kqww

📺 How to Increase Your Ranking, Traffic, and Leads/Sales

How To Increase Your Ranking
https://www.youtube.com/watch?v=9pCbNCtQS38&list=PL6KnGdn57AO8KP5fiwnzFCdYn-TVvs-LK

How To Increase Your Traffic
https://www.youtube.com/watch?v=rzxnwSR3i8A&list=PL6KnGdn57AO-GfI7YHWjk-QF8EagO3NdK

How To Increase Your Leads and Sales
https://www.youtube.com/watch?v=HUUl5adK89Q&list=PL6KnGdn57AO8vYwRxF3hN6OuJ50IB9y8u

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👋 Who Are Exposure Ninja?

Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.

#ExposureNinja #DigitalMarketing #DirecttoConsumer

Видео Ultimate Guide to Direct To Consumer Marketing канала Exposure Ninja