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The Korean soft wave perm is all the rage

Fueled by TikTok videos and Korean boy bands and soap operas, the “soft perm” trend among young males has officially migrated to Minnesota.

Recently, Star Tribune columnist Laura Yuen wrote that the "majority of clients seeking perms at Mai Hoa Beauty Salon in Minneapolis are not older Asian aunties. They are men in their 20s and 30s who care about personal style and grooming, who know their way around coconut oil, sea salt spray and an effortless center part."

Meet Josh Bonde, 23, of St. Louis Park. He let us tag along for his perm appointment at Mai Hoa Salon in Minneapolis.

Print story ➡️ https://www.startribune.com/man-perm-soft-korean-perm-young-men-minnesota-modern-wave-laura-yuen/600309112/

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#manperm #koreanperm #kpop #hair #hairstyle #salon

Видео The Korean soft wave perm is all the rage канала Star Tribune
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20 октября 2023 г. 2:30:03
00:03:42
Яндекс.Метрика