Why Your Leads are Churning and How to Fix it

✅ Why Your Leads are Churning and How to Fix It

As a marketer, it can be exciting to acquire leads. But before you lean back and relax, consider this: not every lead will convert or move straight to purchase. Statistics show 80% of leads never convert into sales.

So why are your leads churning, and how do you fix that? Generating leads for your company is only one part of the puzzle. The real challenge is keeping those leads hooked and eventually converting them into loyal customers. This is where a solid lead nurturing strategy comes in handy—that’s what moves the needle for your business.

Lead nurturing is about building strong relationships and keeping prospects engaged until they are ready to buy. In fact, a Demand Gen Report revealed that nurtured leads produce a 20% increase in sales opportunities than non-nurtured leads.

However, you can’t really forge genuine connections using a one-size-fits-all approach. You need to deploy a diverse set of proven techniques and strategies to win your prospects over and guide them toward purchase—from creating targeted content to lead scoring to timely follow-ups.

In this video, we'll walk you through six lead nurturing strategies to help you keep your leads hooked, decrease lead churn and drive more revenue.

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In this video, we’ll cover:

01:03 Types of Lead Nurturing
01:20 Welcome Campaign
02:11 Re-engagement Campaign
03:00 Product Deep-Dive Campaign
04:02 Multi-channel Campaign
04:40 Promotional Campaign
05:08 Best Channels for Nurturing Campaign
06:53 The Six Best Lead Nurturing Strategies
07:04 Create Highly Targeted Content
07:44 Use Multi-Channel Lead Nurturing
08:15 Create Interactive Content
08:42 Align Your Sales and Marketing Teams
09:08 Use Lead Scoring to Identify High-Quality Leads
09:30 Regularly Follow-Up with Leads
09:57 Create a Customer Journey Map
10:20 Dos and Don’ts for Nurturing Leads
To read the blog post version of this video, head over to: https://visme.co/blog/lead-nurturing-strategy/

Видео Why Your Leads are Churning and How to Fix it канала Visme