ACOS vs TACOS: Which Amazon PPC Metric Maximizes Your Profits? | S1:S3

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Amazon PPC Series 1: Alex Bravo | Business Therapy Session: 3/4
Alex struggles with overreliance on basic Amazon metrics like ACOS, feeling overwhelmed by data and unclear on deeper metrics that impact profitability. In this session, we explore ACOS vs TACOS, uncovering why TACOS provides a clearer picture of Amazon PPC profitability and how Alex can strategically lower ACOS on Amazon.

Timestamps:
00:00 Drew IQ: Moving Beyond ACOS in Amazon PPC
01:10 Amazon ACOS Explained: Limitations of ACOS Alone
03:35 Amazon ACOS vs TACOS: Which Metric is Better?
06:22 How to Lower High Amazon PPC ACOS Strategically
09:15 Amazon TACOS & PPC Profitability Metrics Deep Dive
12:40 Practical Amazon PPC Optimization Techniques
15:50 Key Strategies to Improve Amazon ACOS Profit
18:25 Essential Insights on Amazon PPC Metrics & Decisions

Host Links:
📲Andrew Morgans: https://connect.andrewmorgans.com/bio
📲Tyler Lubben: https://connect.tylerlubben.com/bio

Session Recap:
Alex finds himself stuck on baseline metrics, notably Amazon ACOS, leading to unclear strategic decisions and stagnation. Andrew and Tyler highlight the critical differences between ACOS vs TACOS, explaining why Amazon TACOS offers a more comprehensive view of profitability. The session emphasizes moving past vanity metrics, implementing granular data analysis, and identifying actionable insights to lower Amazon PPC ACOS. The co-hosts stress that informed action—even when imperfect—is key to improving Amazon PPC campaigns and profitability.

Patient Struggles:
Alex experiences overreliance on basic Amazon ACOS, lacks clarity in understanding ACOS vs TACOS, and feels overwhelmed by extensive Amazon PPC data. He struggles with fear of decision-making errors, resistance to admitting limitations, and challenges allocating time for skill improvement, resulting in stagnation and high ACOS.

Session Insights:
Relying solely on Amazon ACOS can hide deeper profitability issues. TACOS vs ACOS highlights broader marketing efficiency. Too much data without strategic understanding leads to paralysis. Self-awareness of skill gaps and openness to external support are essential for lowering ACOS and improving PPC performance. Action beats stagnation, and investing in Amazon PPC optimization skills yields significant returns.

Treatment Plan:
Implement deeper tracking of PPC metrics beyond ACOS—prioritize TACOS for comprehensive understanding. Conduct an honest skill-gap assessment, particularly regarding Amazon PPC optimization strategies. Establish a structured learning plan around Amazon PPC profitability, Amazon ACOS tutorials, and deeper data analysis skills. Engage specialized Amazon PPC experts to guide optimization. Create a clear decision-making process, accept imperfections, and consistently allocate time to learning advanced PPC techniques.

About Business Therapy Podcast:
A raw, unapologetic show designed exclusively for hungry eCommerce entrepreneurs and executives craving explosive growth. Each 4-part, narrative-driven therapy session tackles authentic eCommerce challenges faced by fictional brand owners, methodically curated through our ecommerce social-listening technology.

Join Amazon branding powerhouse Andrew Morgans (CEO, #AmazonStrategist) and tech mastermind Tyler Lubben (CTO, #AnalyticsInnovator) as they diagnose brand struggles and deliver no-BS solutions.

Backed by Marknology’s Expertise, accelerated by EcomPulse Technology—Ignite Traffic, Master Conversions, Confront the Uncomfortable... Welcome to Business Therapy.

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