Why I wrote A Beginner’s Guide to Intuitive Information Architecture

Through my career, I noticed a theme. Companies could have excellent engineering, design, and marketing talent, and fail to build outstanding sites and apps. The gap: information architecture.

Most companies identify the symptoms of ineffective IA, but they aren’t sure what the solution is or how to look for it. Companies get creative with bandaid solutions for IA problems:

Adding a chatbot to the site to answer user questions
Rebranding/redesigning the website interface
Making engineers responsible for content decisions
Asking AI to organize website content
Increasing marketing spend
Changing content management systems
Creating more content to address user pains
Purchasing instructional design video services

I’ve now helped over 30 companies like Sony and Microsoft increase clarity and conversions through IA. In this ebook, I’m sharing what IA is, why it matters, and how to get started without feeling lost in jargon.

Download now: https://littlelanguagemodels.com/a-beginners-guide-to-intuitive-information-architecture-ebook

Видео Why I wrote A Beginner’s Guide to Intuitive Information Architecture канала Little Language Models