Touring 101 Course Overview | Live Music for Independent Musicians | Bruce Houghton | Berklee Online

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With income related to live performances accounting for 60-80 percent of most artists’ income, never has it been more important for musicians to build and sustain a touring career. This course is designed to teach you how to do just that.

Beginning with your earliest gigs through your first national tour, you'll learn how to create a memorable live performance; book, negotiate, and market only the right shows; capture a loyal fan base; and build the kind of success story that helps expand your entire career.

By the end of the course, you will be able to:
Outline the history and importance of performing live, and put that knowledge to work, building a career in music
Create the building blocks of a successful live performance career, including online and offline branding, creating a memorable live show, and structuring a band and a business that supports it
Find, negotiate, contract, and perform the right gigs
Market each show and build a community of loyal and supportive fans
Move beyond the home market to tour regionally, nationally, and internationally
Secure a booking agent and team that is dedicated to your success
Protect your financial, mental, and physical well-being throughout the journey

About Bruce Houghton:
Bruce Houghton is founder and president of Skyline Artists Agency, representing a diverse roster of national and international touring talent including Zoe Keating, Darlingside, Poco, Freddie McGregor, Roger McGuinn, and many others. A sought-after industry expert and speaker, he has served on the Advisory Boards of Midem and SXSW Accelerator, is a graduate of the prestigious Leadership Music program, and serves as a senior advisor to Bandsintown. His top-ranked sites Hypebot and MusicThinkTank cover the new music industry and the way that technology is changing how music is created, marketed, consumed, and monetized.

About Berklee Online:
Berklee Online is the continuing education division of Berklee College of Music, delivering online access to Berklee’s acclaimed curriculum from anywhere in the world, offering online courses, certificate programs, and degree programs. Contact an Academic Advisor today:
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Berklee Online | Online Course | Course Overview | Berklee College of Music | Music Business | Touring 101 | Bruce Houghton | Skyline Artists Agency | Advisory Boards of Midem | SXSW Accelerator | Bandsintown | MusicThinkTank | Zoe Keating | Darlingside | Poco | Freddie McGregor | Roger McGuinn

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